The basic answer is No. Applying for a trademark
can be done on your own initiative and there are no requirements that a lawyer
be involved on your end.
But, to be honest, it really would be in your best interest to speak with an attorney first. Of course no one wants to hear this, and I hate to be "that guy." However, obviously you care about your company, and you want to make sure it is in the best hands.
Particularly when
dealing with IP issue, there are certain fears/concerns about protecting all of
your rights. Of the many reasons to hire a lawyer for
a Trademark (TM),
here are few...
1. The process can be complex and lengthy. You
are most likely focused on developing your company and are probably working
full-time in that capacity. Taking up this task on your own can really limit
your ability to focus on your company.
2. The research and background work required for
TM's is also exhaustive and can be tricky. Although you may be able to do this
yourself, there is a chance you might make a mistake, overlook something, or
simply take a path that is not the best for your company. A lawyer is a
safe-guard against these problems.
3. Hiring a lawyer who is business savvy and
well-versed in your particular industry cannot only help you with your
Trademark (TM), but can also develop a strong business plan moving forward. IP
is a particularized field, and getting a lawyer on board who has helped similar
clients in the past with IP issues can make a HUGE difference for your business.
If you do decide to go it alone, here is a link
to the US TM and Patent Office website; How do I file a Trademark
Application? They give you some direction and guidance, as well as
links to the relevant documents/forms you will need.
Source: Quora
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